About us
Safa Etemad General Trading Company
Import, General Trading & Wholesale Distribution
Company overview
Who we are and what we do
Safa Etemad General Trading Company is an import, general trading and wholesale distribution business. We source oils, food and agricultural commodities, general merchandise and other approved goods from international markets and supply them to local wholesale customers.
We are building our business around a simple model: select the right origin markets, work with evaluated suppliers, bring products in with proper documentation, and supply business customers on clear, consistent terms.
- Company
- Safa Etemad General Trading Company
- Business type
- Import, General Trading & Wholesale Distribution
- Primary sourcing countries
- Kazakhstan, Uzbekistan, China
- Based in
- Kabul, Afghanistan
- Primary market
- Afghanistan
- Business focus
- Importing and distributing oils, food products, general merchandise and other approved goods to local wholesalers
Our vision
To be a trusted local gateway for imported products — recognised by wholesale buyers for reliability, transparency and consistency of supply.
Our mission
To source quality products from international markets and make them accessible to local wholesalers, distributors and commercial buyers through dependable, relationship-driven supply.
Core values
What guides our work
Reliability
We commit only to what we can deliver and communicate early when circumstances change.
Transparency
Clear specifications, clear origin, clear terms — and honesty about what is not yet confirmed.
Quality Focus
Supplier evaluation and product documentation sit at the centre of our procurement approach.
Long-Term Partnership
We prefer steady, repeat supply relationships over one-off transactions.
Business model
Import, trade, distribute
Three connected activities, each supported by clear documentation and commercial terms.
Import
Procure products from suppliers in selected origin markets and manage import logistics and documentation.
General Trading
Trade across approved product categories as commercial opportunities and customer demand develop.
Wholesale Distribution
Supply wholesalers, distributors, retailers and commercial buyers in bulk quantities.
International sourcing strategy
We concentrate on a small number of origin markets where our product categories are well supplied and evaluate suppliers on specifications, documentation and capacity before committing. Current target markets:
- Kazakhstan
- Uzbekistan
- China
Wholesale distribution approach
We supply wholesalers, distributors, retailers and commercial buyers in bulk quantities on agreed terms, with availability, packaging and delivery coordinated per order.
How we intend to work
From sourcingto local supply.
- 01
Product Sourcing
Identify products and origin markets that match local wholesale demand and approved categories.
- 02
Supplier Evaluation
Assess prospective suppliers on product specifications, documentation, capacity and commercial terms.
- 03
Procurement Coordination
Agree specifications, packaging, quantities and terms, and coordinate purchase orders with suppliers.
- 04
Import & Logistics
Coordinate transport, customs documentation and clearance with freight and logistics partners.
- 05
Wholesale Distribution
Supply wholesalers, distributors and commercial buyers in the local market on agreed terms.
- 06
Customer Support
Maintain communication on availability, specifications and repeat supply with every business customer.
Leadership
Who leads the company
Suhrab Ahdi
Head of Company
Interested in working with us?
Whether you are a wholesale buyer or a prospective supplier, we would be glad to hear from you.